Entizing — Express-Courier 3PL · Last-Mile Logistics

Our story

Built by an engineer turned driver, for an industry that forgot drivers.

Paras Dogra · Founder

Math gold medalist. Electronics & Communication Engineer (B.Tech, 2016). Started in telecom — Vodafone (FIS), then Bharti Airtel's head office as Lead Network Quality Analyst, pan-India — until 2020. Then Ericsson, on a Jammu & Kashmir network deployment.

COVID rewrote the script. I'd lined up a master's in data analytics in the US. Instead, I arrived in Canada as a student in September 2021. Supply chain and project management. Then warehouse floor — sorter, dispatcher, station head — on purpose.

Started overflow-driving for GLS Canada in November 2024. Not because I needed the work — because I needed to understand it. You can't fix a delivery operation from inside a building.

By July 2025, I took on BRR12• — a Newmarket / East Gwillimbury route a previous broker had collapsed. Six weeks later it was one of the terminal's most profitable. Time-of-day sequencing, dedicated vehicle, every package individually scanned, no bulkout, ever. By October 2025, three routes running 99%+. Today: four routes live — BRR29• (Bracebridge) the latest — with BRR74• (Huntsville) onboarding in the coming weeks.

I have a family of leaders back home — people who built things and led people. No mentor here. No family in Canada. Strong faith. The values translate: take care of the people on your team, respect every customer, never cut a corner you'd be ashamed of.

Hire people you'd want to work for.
Give them the tools you'd want to use.
Run a business you'd be proud to put your name on.

Outperform · Outcompete · Outclass

Words I started living by a couple of years after landing in Canada — rebuilding from zero in a country where nothing about me was familiar yet.

"Success belongs to those who dare to achieve it."

A line that's stuck with me since 2012 — fighting for a college admission with the support of people who believed in me before I'd proven anything.

Connect with me on LinkedIn →

Why Entizing

Same parcels. Different operation.

The category — last-mile 3PL on top of a national carrier — usually looks like the left column. Here's what changes when an engineer who drove the route designs the system.

Most last-mile 3PLs

Entizing

Paper logs, WhatsApp updates, weekly Excel reconciliation. Inspection compliance is "trust me."

Custom-built PWA: every parcel scanned, every inspection logged with photos, every action timestamped. Reconciles to GLS invoices to the piece.

Bulkout into a sorted address list. Driver figures out the sequence on the road.

Time-of-day sequencing mapped to actual congestion windows. Dedicated vehicle per route. No bulkout, ever.

Driver retention churned by transactional pay, late comms, dirty vehicles. New face every quarter.

100% retention. Predictable schedules, clean vans, respectful comms, pay tied to a record drivers can audit themselves.

One driver per route. Sickness, vacation, or a no-show means the route slips, customers wait, the terminal scrambles.

Every driver cross-trained on every route. Any team member can walk on to BRR12•, BRR47•, BRR74•, BRR29•, or BRR74• and still hit 99%+. No single point of failure.

Overflow / surge requests acknowledged in hours. Sometimes not at all.

Acknowledged in under 5 minutes. Rolling by mid-morning. 100% of overflow requests fulfilled YTD.

Subcontracted through a 2nd or 3rd-hand broker. You don't know who's actually carrying the parcel.

Direct Master Broker BRR29• relationship with GLS Canada. One operator, one phone number, one accountable team.

Inside Entiz Flow · Built in-house

A PWA designed, coded, and deployed by the operator who drives the route.

No other Ontario broker can show you this. Built from scratch — not bolted together from SaaS subscriptions, not configured in someone else's no-code tool. Every assignment, every inspection, every payroll line, every driver score lives in one auditable system. Below: four real screens, real ops, real numbers.

Inspection record

Photos, checklist, GPS, KMS — per vehicle, per day.

Every shift starts with a 7-point inspection: tire pressure, engine light, brakes, mirrors, horn, seat, fuel level. Photo evidence and GPS-stamped. Damage flags surface to the admin in real time.

Driver scorecards

Punctuality, compliance, vehicle care — scored daily.

Seven performance metrics per driver, rolling 7/30/90-day windows. The system that pays a driver is the same one that scores them — transparent, defensible, and audit-ready.

Schedule calendar

Routes, drivers, vehicles — planned a week ahead.

Color-coded calendar shows assignments at a glance. Drag to reassign, push notifications to drivers, change-log on every edit. No "who's where today" group chats.

Driver dashboard

Today's assignment, score, recent inspections.

Drivers open the PWA, see their van and route for the day, tap to start the inspection. Their pay, their hours, their score — all visible to them, every day.

Plus: real-time messaging with photos and push, AI-extracted rental and expense slips, biweekly payroll engine, weekly invoice reconciliation against GLS, BRR-route P&L tracking. Designed, coded, and shipped in-house. Not a SaaS subscription, not someone else's roadmap.

Author Paras Dogra — every line of code, every endpoint, every screen.