Our story

Built by an engineer turned driver, for an industry that forgot drivers.

Paras Dogra · Founder

JAMMU → CHANDIGARH → NEW DELHI → TORONTO → BARRIE → LONDON, ON

Math gold medalist. Electronics & Communication Engineer (B.Tech, 2016). Started in telecom: Vodafone (FIS), then Bharti Airtel's head office as Lead Network Quality Analyst, pan-India, until 2020. Then Ericsson, on a Jammu & Kashmir network deployment.

COVID rewrote the script. I'd lined up a master's in data analytics in the US. Instead, I arrived in Canada as a student in September 2021. Supply chain and project management. Then I took warehouse work on purpose and worked up from sorter to dispatcher to station head.

Started overflow-driving for a national parcel carrier in November 2024. I took those shifts to learn how the job actually works. You can't fix a delivery operation from inside a building.

By July 2025, I took on a Newmarket / East Gwillimbury territory a previous contractor had collapsed. Six weeks later it was one of the terminal's most profitable. Time-of-day sequencing, dedicated vehicle, every package individually scanned, no bulkout, ever. By October 2025, that had grown to three territories. Today I run four dedicated daily territories across Newmarket, Barrie and Muskoka. Five vans run out of Barrie and a sixth arrives the first week of October. Eight people are on the Barrie team, and the platform our clients log into is one we built ourselves. London, Ontario is next. Two people are already hired there and three more vans are committed. Routes start at the beginning of October. The GTA is the plan after that.

I have a family of leaders back home, people who built things and led people. No mentor here. No family in Canada. Strong faith. The values translate: take care of the people on your team, respect every customer, never cut a corner you'd be ashamed of.

Hire people you'd want to work for.
Give them the tools you'd want to use.
Run a business you'd be proud to put your name on.

"Success belongs to those who dare to achieve it."

A line that's stuck with me since 2012, from fighting for a college admission with the support of people who believed in me before I'd proven anything.

Connect with me on LinkedIn →

Why Entizing

Same parcels. Different operation.

The category, last-mile 3PL on top of a national carrier, usually works the way the first column below describes. The Entizing column is how it runs when an engineer who drove the route designs the system.

Most last-mile 3PLs

Entizing

Paper logs, WhatsApp updates, weekly Excel reconciliation. Inspection compliance is "trust me."

Custom-built PWA: every parcel scanned, every inspection logged with photos, every action timestamped. Reconciles to the carrier's invoices to the piece.

Bulkout into a sorted address list. Driver figures out the sequence on the road.

Time-of-day sequencing mapped to actual congestion windows. Dedicated vehicle per route. No bulkout, ever.

Driver retention churned by transactional pay, late comms, dirty vehicles. New face every quarter.

Drivers stay. Predictable schedules, clean vans, respectful comms, pay tied to a record they can audit themselves.

One driver per route. Sickness, vacation, or a no-show means the route slips, customers wait, the terminal scrambles.

Every driver cross-trained on every territory. Any team member can walk onto any lane and run it to the same standard. No single point of failure.

Overflow / surge requests acknowledged in hours. Sometimes not at all.

Acknowledged in under 5 minutes and rolling by mid-morning. We have fulfilled 100% of overflow requests year to date.

Subcontracted through a 2nd or 3rd-hand broker. You don't know who's actually carrying the parcel.

A direct, first-party relationship with our national carrier partner, never re-subcontracted. One operator, one phone number, one accountable team.

Inside Entiz Flow · Built in-house

A PWA designed, coded, and deployed by the operator who drives the route.

No other Ontario courier can show you this. We wrote it ourselves, starting from an empty repository. Every assignment, every inspection, every payroll line, every driver score lives in one auditable system. Below are two screens from the system our team uses every day.

Inspection record

Photos, checklist, GPS and KMS for every vehicle, every day.

Every shift starts with a 7-point inspection: tire pressure, engine light, brakes, mirrors, horn, seat, fuel level. Photo evidence and GPS-stamped. Damage flags surface to the admin in real time.

Schedule calendar

Routes for the coming week, with a driver and a vehicle on each.

Color-coded calendar shows assignments at a glance. Drag to reassign, push notifications to drivers, change-log on every edit. No "who's where today" group chats.

Plus: real-time messaging with photos and push, AI-extracted rental and expense slips, biweekly payroll engine, weekly invoice reconciliation to the piece, per-territory P&L tracking. Designed, coded and shipped in-house. We own the code and we set the roadmap.

Author Paras Dogra wrote the whole thing, front end and back end.